SEO writing is a service that every SEO Service in India uses to help businesses optimize their websites. This is one of the prime areas of SEO and SEO writers need to follow certain parameters for high-quality writing that appeals both the users and search engines. Writers working with the best SEO services in India use several guidelines when it comes to article writing or blogging. Let’s discuss a few here.
Making a catchy title
Before any writer starts writing, he needs to research on the topic well. He also needs to look through the client’s website to understand his offerings and accordingly pick a relevant topic. Here are a few examples of Catchy topics – Are you aware of these top SEO tips? Or Some Not to Miss Places When Visiting London or 7 Reasons to buy health insurance or How to buy a perfect dress for your wedding?
Next, the writer needs to gather information on the topic and write original content using his writing skills. For this he needs to surf through a few sites and make notes of points to cover in his writing. Then he must plan a layout and begin to write.
Using the right keywords
Every SEO service professional will shortlist a few keywords and send it to the writer for writing content. The writer’s job is to weave them sensibly in the content. The writer must know where to use them for maximum benefit. Choosing the right keyword is very important. Hence, the SEO professional should take his/her time with this.
Writing A Good Title
The title should include the keyword or phrase right at the beginning and at least select 8-12 words to write the catchy title.
Using The Keywords Strategically
The keyword should be included in the first paragraph. The early the keyword is mentioned, the much better is the efficient optimization of the website. Keywords can also be used in subheadings for added advantage.
Linking Other Pages On The Website Using Anchor Text
Anchor text is the process of embedding a link into a phrase or a word on a page. This is very effective instead of only using the URL. Here, instead of using a generic text like “Click Here” to hyperlink the website, a description of the service can be used instead of the generic text. This is a smart way to link and get the best of using keywords and links.
Keeping these tips in mind you can write great original content that works.